When summer demand peaks, customers don’t want to browse endlessly or wait for callbacks. They want answers right away, stores that are close by, and the peace of mind that comes from buying from a trusted local store. Chandigarh Electronics Store saw this change in how people buy things as a chance and took advantage of it by meeting customers where they were already active: WhatsApp.
This case study shows how Chandigarh Electronics Store used a targeted WhatsApp PPC strategy to get high-intent local leads, boost foot traffic, and turn seasonal demand into real sales in the Mohali Tricity area.
The Challenge: Turning Seasonal Interest into Store Visits
Buying an air conditioner is a big deal, especially in the summer when it is hot. Interest goes up a lot, but so does competition. The Chandigarh Electronics Store wanted to make sure that when people looked for AC deals, they did not just see ads; they also talked to each other.
The challenging part was compelling people to stop online shopping to buy from the store. Ads used to help people find the store. But they needed a faster, more personal way to talk to serious buyers and help them decide what to buy.
The Approach: Local PPC with Instant WhatsApp Conversations
The campaign used WhatsApp Click-to-Message ads rather than sending people to websites or forms. This lets customers engage to store employees for more clarity. They can talk to store employees right away, ask questions, compare models, and find out if they are in stock.
It was a very local campaign that only went after people in Mohali, Chandigarh, and Panchkula. During the busiest times of the year, ads focused on what was most important to buyers:
- Competitive prices on branded ACs
- Fast responses from a local sales team
- Same-day or quick delivery options
- Trust and reliability of a nearby electronics store
This positioning helped the store stand out as a convenient, dependable choice not just another online listing.
Smart Execution Backed by Daily Optimization
To maximize performance, multiple creatives were tested, including image and video ads, each running in separate ad sets. A controlled daily budget ensured efficient spending while allowing enough data for optimization.
We have tracked performance by focusing on important metrics like cost per click, cost per WhatsApp lead, and click-through rate. Based on what we learned early on, budgets were moved toward high-performing creatives. We have focused on especially video ads that get more people to interact and show interest.
This data-driven method made sure that every rupee spent worked harder every week.
The Results: More Leads, Lower Costs, Stronger Local Reach
Within just two weeks, the campaign delivered impressive outcomes:
- 759 WhatsApp conversations with high-intent local buyers
- 140% growth in leads, without increasing the budget
- 49% improvement in click-through rate, showing stronger ad relevance
- 43% reduction in cost per lead, improving overall ROI
More importantly, these weren’t cold leads. Customers reached out with clear buying intent asking about prices, installation timelines, and available models making it easier for the store team to convert conversations into walk-ins and sales.
Why This Worked for Customers
For customers, the experience felt simple and reassuring. Instead of filling out forms or waiting for calls, they could instantly chat with a real person from a local store. This built trust early and removed common buying barriers.
For the Chandigarh Electronics Store, the campaign strengthened its local presence during the most competitive season, positioning it as a go-to destination for AC purchases in the Tricity area.
The Takeaway
This success story shows how combining localized PPC with WhatsApp engagement can transform seasonal demand into measurable business growth. With the strategic execution of CS Soft Solutions India Pvt. Ltd., Chandigarh Electronics Store focused on real conversations instead of clicks alone, creating a faster, more human buying journey that delivered value for both the business and its customers.
